Although there are hundreds of powerhouse fortune 500 companies out there, I decided to go with my personal favorite, Costco. Costco, is a membership wholesale club within the retail industry that continues to prove their value and worth as a reputable company. Costco is a global retailer that brought in $116.2 billion in 2016, and shows no signs of slowing down. They’re a publicly traded company through the NASDAQ ticker and has held a reputable market share for quite some time. With Costco being publicly traded their ownership is spread out throughout the general public in many shares of stocks and bonds. This means anybody within the general public can buy shares of Costco in hopes of earning a piece of the pie. Costco has an interesting mission statement that states the continuation of low priced products that provide quality to all of their consumers. The key to this statement is the underlying concept of quality. As most people know, companies of various markets are continuously trying to drop their prices, but is it at the expense of quality? Costco’s ability to continuously provide quality items separates them from the rest of the wholesale retailers and extends them the extra edge. Although their products are of quality, usually being organic or all natural for food items and reputable brands for other items, they nonetheless provide low prices. Because of this, their target market extends to a wide variety of consumers. Typically, Costco targets high traffic geographical areas where families can come to shop. Their main target audience are men and women ages 30-55 who typically have families and like to buy their products in bulk. They are not limited to any ethnic background and embrace various ages and ethnicities to come and join the membership side of things. Costco’s ability to provide cheap, quality, and various product lines has allowed them to stay at the top and become a reputable source of bulk shopping households. Costco shows no signs of slowing down and I’m sure they will keep coming up with new ways to grow their company further.